Yup...too lazy to even come up with a better title than that.
Anyway, just got done watching the Kimagure Princess PV with subs, and I have to say I'm quite pleased. From the second the song was released, it was obvious that the lyrics were talking about boobs and butts and so on (my knowledge of Japanese is good enough to at least have caught that much already, lol)...but the fully-translated lyrics didn't come off sleazy like I half-expected them to. The H!O torrent description and some people's reactions had me anticipating much worse, so I was quite relieved to see something that didn't turn me off.
Tsunku's developed a habit of writing lyrics for MM that are sung by the girls as a character...they're always quite obviously about the feelings of some person other than the girls themselves (then again, when are H!P lyrics EVER truly written from the idols' perspective :P). For example...in Naichau's case, the lyrics were actually about a SPECIFIC other girl. In the case of SYO through Kimagure...they were about some non-descript external character.
I like that. It allows some room for kind of risque lyrics without compromising the girls' image, and I think it gives MM the ability to gain a little of that 'edginess' that they have apparently been lacking (and therefore losing ground with potential new fans who like that sort of thing - myself, of course, not included. Although at this point I'm completely committed to MM, as long as their music is listenable and the PVs are watchable, I'll be happy...but that's a discussion for another post that will probably never happen). Some people may argue that Morning Musume "shouldn't do that" or "can't pull that off"...but hey, their loss if they don't want to enjoy the group. :P
On the whole, I think Kimagure Princess as a complete package (song, PV, lyrics) is pretty sexy and badass. Morning Musume looks to be moving in a smart direction image-wise...let's just hope the single sales follow through with my gut feelings about that.